Dexquare is a corporate brand of TC Group and Shilla Steel, which recently needed a new name and brand design
due to the expansion of the business ofsteel-bearing materials. We have defined brand characteristics and values and
have established a branding strategy that aims for familiar brands in our lives.
Brand names should be easy to understand by intuitively expressing the characteristics and values of the brand,
and also should be able to make consumers feel friendly.
Dexquare is an scalable and flexible steel brand that can sensibly design any style of space.
Unknown number X means infinite scalability and flexibility. A square grid means the design of space.
- Creative direction : Yerok Ahn
- Art direction : Juyeon Kwon
- Strategy : Nari Park
- Graphic design : Juyeon Kwon, Nayoung Kim, Hyejin Kim
- Motion design : Yeonok Oh
- Photographer : Wave Studio
- Client : TC