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The logo-typed title was produced to highlight the 100th episode and the venue of the event, Seoul. The symbolic meaning of S - 'SPORT', 

meaning National Sports Competitions, 'SPIRIT' of the sports spirit of the athletes participating in the competition, and 'SEOUL' of the city where the National Sports Competitions are held. 

Graphically expressed with three meanings in the alphabet "S". The Formal Meaning of S - 'Track Line' at Jamsil Stadium where the competition will be held + 'Torch' as the spirit and symbol of the National Sports Competitions

 

 



 

 


- Creative direction : Yeonggron Jeon, Yerok Ahn 

- Art direction : Sangyup Lee

- Graphic design : Sangyup Lee, Eunchong Kim, Haeyeong Bac

- Client : Seoul City